The New Face of Manufacturing

Times are tough in manufacturing. Anyone even casually following the news lately knows a lot of companies are struggling. For companies in some of the hardest hit fields like the auto industry, business is drying up. But if there’s one thing I’ve seen, it’s that a good company will always pull through. Manufacturing companies rely on innovation to get through tough times, and now is no different.

A lot of smaller, contract-based manufacturing companies have found that diversifying the industries they work with is key to getting by and even possibly growing. To help them out, Tooling U recently sponsored Industry & Innovation: The New Face of Manufacturing to discuss how to do this effectively. This symposium in Cleveland, OH focused on moving into the energy, medical and aerospace industries. This conference was also a great opportunity for Tooling U to meet with manufacturers looking to continuously improve their businesses. TU’s Chad Schron, James Vickers, and I went to the event to meet with the wide variety of companies that are dealing with the challenges of diversifying.

Jack Schron, CEO of both Jergens Inc. and Tooling U, came to speak in two different sessions on March 17th regarding the importance of training a workforce to become a more flexible company. These “early bird” sessions drew nearly 200 people to hear Jack discuss the pros and cons of different training. Jack explained that the best option with training programs is a blended approach. Using theory-based training to back up hands-on practice helps people learn more quickly, and retain that knowledge on the shop floor. Having knowledgeable people in a company makes diversification a ready option in tough times.

Sarah Wering

Marketing Manager

Tooling U Expands Presence into Mexico

Tooling U is pleased to welcome Carlos Sarmiento to its sales team. Carlos joined the company in mid-January and has been assigned to the newly created Mexico/Latin America region.

Tooling U has been experiencing a large number of requests for training in the Latin America region. In an attempt to respond better to our regional customers there, we have expanded sales and support to the region.

Carlos joined the team in Cleveland for our annual sales meeting, and was immediately treated to “American Mexican” food at Zocalo. Carlos claims to be a very good dancer and singer, so hopefully he will be showing off those skills at our semi-annual meeting in July!

Welcome to the team, Carlos.

James Vickers

Director of Sales

Sales Team Goes Home Chalupa-less

Tooling U wrapped up its annual sales meeting in January. On January 8th and 9th, the entire sales team flew in from around the country to meet at the Hilton Garden Inn in downtown Cleveland. We accomplished a lot in the two days we were there—we worked on developing our sales strategies and projecting how we think Tooling U will react to the turbulent market and economy. Our main focus was on how we can improve our products to enhance our customers' experience with the products.

On Thursday, January 8th, we looked at historical sales data and worked on our marketing plans for 2009. Friday, we discussed best sales practices, contract negotiation best practices and goal setting.

The highlight of these meetings is always the food (and drink!), and this year proved no different! Thursday night we had a fantastic dinner at The Bistro on Lincoln Park in Tremont. Friday we enjoyed a Mexican feast at Zocala on East 4th.

Without a doubt, the most memorable event was our team bonding event. At dinner, we were surprised with the news that we were going to be attending the Cavaliers/Celtics game. We had great seats, right behind the basket. Dan Sloan’s height proved a worthy asset during the game – he reached far above the crowd and managed to snatch a lottery ticket parachute floating from the catwalk.

LeBron James made us proud, leading the Cavs to a 98-83 win. I must say, though, that we did feel a bit cheated in the end. Had the Cavs scored 100 points, everyone in the crowd would have won a free Chalupa from Taco Bell. I've never had a chalupa and was looking forward to trying one! But, with 12 seconds left in the game, the Cavs opted not to attempt the 100th point. So no Taco Bell Chalupas for us!

Sarah Wering
Marketing Manager

Welcome Aleah & Chris!

Tooling U would like to extend a warm welcome to two new members of our team.

Aleah Kapusi is joining the Inside Sales team. Aleah will be qualifying incoming leads and working with Michelle and Katie to provide support to current customers. Aleah is a dedicated PTA mother and sports fan – if you have a question on Cleveland sports statistics or trivia, send her an e-mail.

Chris Petty will be joining the Outside Sales team, focusing on the western region of the United States. He will be focusing on Arizona, New Mexico, Colorado, Utah, Nevada, Wyoming, Idaho, Montana, Oregon and Washington. I would encourage you to send Chris a welcome e-mail – and when you do, ask him to explain to you why he has had over 300 stitches in his head!

James Vickers

Director of Sales

IMTS

Phew! IMTS 2008 is over! For those of you who missed the show, there’s simply no way to describe it. The best I can think of is 1.2 million square feet of robots, CNC machines, conveyer belts and salespeople! We were lucky enough to be located at the entrance to the North Hall, which provided the perfect opportunity to demonstrate our product to the entire show. I
got a chance to meet a lot of great people over the course of the week – and managed to get a few laughs when I showed them my personal Tooling U test scores.





I think the picture that best sums up IMTS, though, comes from Chris Pinner’s desk. Chris is one of Tooling U’s dedicated writers – and IMTS’ dedicated snatchers. Let’s face it, we all like free stuff. And as trade shows go, IMTS is a free stuff paradise. Chris? Well, he strives for excellence. I think you can tell from the picture below that he made his way around the entire show.

I suppose it’s a good thing that IMTS is every two years. These companies would go bankrupt if they had to supply Chris with new desk decorations every year. See you in 2010!

Sarah Wering

Marketing Manager

The Era of Stolen Workers

I recently came across an editorial in Metalforming which I found extremely interesting. The editorial was titled, “Labor Shortage? Grow, and Keep, Your Own.” We’ve all known for quite some time that skilled labor is a growing shortage within the United States. Companies are having a harder time finding and hiring employees who already have the skills necessary to complete the job. That’s why Tooling U is so successful – companies can focus on hiring a dependable worker and worry about training them later.

In the past, companies who lacked skilled employees simply stole employees from another rival company by offering better hours, wages or working conditions. Manufacturers in South Carolina and Alabama lured workers from Ohio and Michigan by offering sunny Decembers. Steelworkers in the Ohio Valley were lured to new companies by promises of higher pay and advancement. This era is over.

Across the United States, small and large businesses alike are finding it difficult to find and retain skilled workers. Manufacturing is shifting toward higher skilled, higher paying jobs and as a result, the applicant pool is shrinking. The editorial pointed out that the top four most difficult jobs to fill are for engineers, machinists/machine operators, skilled trades and technicians. According to the article, one company, The Minster Machine Co. in Ohio, has discovered a way to increase retention within its ranks. It has implemented an engineering internship program which begins engineering students on their way to a career with the company. Minster has found that over 95% of the students in their program graduate, and 95% of those engineers stay in Ohio to work. This is impressive work when you consider that over half of Ohio’s engineering students leave the state to begin their career.

Educating employees is simply not enough when facing a labor shortage. Manufacturers need to be grooming future employees through internal training programs, internships, apprenticeships and affiliations with local vocational schools. Tooling U is taking an active stance in helping these programs work. We are currently a part of several educational partnership programs throughout the country.

If your company is not currently facing a labor shortage, it will be soon. As the workforce ages and retires, there will be fewer and fewer skilled workers to replace them. Consider getting your company involved in one of these programs – if you need help or don’t know where to turn, talk to Gretchen Schultz in our Business Development program. She’d be happy to help you get started on the way to recruiting and retaining your own employees.

In you are interested in reading the Metalforming Editorial, click here.

Sarah Wering
Marketing Manager

6th Annual Tooling U Golf Outing

The 6th Annual Tooling U Golf Outing and Sales Meeting was held Thursday and Friday, July 24 and 25, 2008. The event was kicked off by 12 straight hours of “Sales Meeting” at the Hilton Garden Inn in downtown Cleveland, complete with stimulating presentations by the Content, Marketing and Sales teams. The highlight of the day was the lack of flowcharts and PowerPoint presentations – thank you James Vickers!After the meeting, the sales team headed to Ohio City for some fine dining and muchas margaritas at Mamocho Mexican restaurant. The staff would again like to thank Mr. Vickers for moving the Friday morning meetings from 7:00 to 8:00 am. That extra hour allowed time for more margaritas, er…sleeping!

Friday morning found the sales team back at the Hilton Garden Inn for a few more hours of business before moving on to Thunder Hill Golf Club and Fish Hatchery in Madison, OH. Team Daniel Cremieux made an appearance for the second year in a row, but found some stiff competition from Team Roundtree & Yorke. Hats off to both for their team spirit and inspiring a new award category for next year’s event – “Ugliest Team Shirt”. There are not many people who can pull off bright red shirts adorned with various fishing apparatus, or wear pink and teal palm trees with such unabashed pride.

The teams teed off to begin an arduous 18 holes of golf on a course with arguably more water than green. It is still up for debate what is more dangerous – the sand traps, the water hazards or the people driving the golf carts. Some drivers needed to be reminded that they were not on the tea-cup ride at the state fair, nor are “donuts” appropriate on a golf course. Once again it was proven that golf balls don’t float, ugly shirts improve your game, Chris “Seth Rogen” Pinner should never have been given a drivers’ license and golf scores don’t improve as the day goes on. Most important however, is the obligatory injured team member whose sole responsibility is to keep the golfers hydrated. Many thanks to Gary Hill. You’re the best beer man Thunder Hill has ever seen!

After an exhausting 5 hours of trash-talk and poor sportsmanship, the group moved on to the Grand River Cellars Winery and Restaurant for dinner, the post-golf party and awards ceremony. The following awards were announced: Best Score was awarded to Tim Cunningham, Dan Pruitt and Toni Neary who all received Gift Certificates to McCormick & Schmick; Greg Herlevi, Cindy Bernosky and Len Scaffidi were awarded Gift Cards to P.F. Changs and an assortment of golf instruction books for Lowest Putts AND Worst Score; The Longest Drive prize went to Jeremy Sobeck who took home a Ping Craz-e Anser Putter; Dan Sloan took home a Nike Tour Sand Wedge for Closest to the Pin; and Tim Cunningham was awarded a Ping G12 Hybrid Club for the Longest Putt. An assortment of door prizes were also awarded: A pair of much-needed noise-cancelling headphones went to Michelle Robinson; a $50.00 Gift Certificate to the spa of his (wife’s) choice went to Wes Howard; I won a $20.00 Chipotle Burrito Card; Katie Strand and Gary Hill each took home golf instruction books; and Chris Pinner received a $75.00 Gift Certificate to McCormick & Schmick.

Many thanks to the Golf Outing Committee for putting this event together, and to all participants for providing such an enjoyable day, despite the general lack of skill.

Chad Schron

VP Operations